Our explainer videos convey complex topics in fast-forward style. By all available means of audiovisual communication tailored to your audience, short, concise and brand loyal. An explainer film has been proven to increase longevity, conversion rates, and revenue. Here you are going to find out what is important if you want to create an explainer video.
Explainer video, what is that?
They have many names – info film, explanatory video or simply: explainer video. In a nutshell, explainer videos illustrate complex topics, issues or products. We achieve this through the interaction of text and image. The combination of both makes it particularly easy for the viewer to understand and memorize the content.
Consulting & Accompaniment – at mindnapped projects do not only then start with the first illustration. We want to offer our customers the perfect solution to achieve their goals. We listen carefully and make the right suggestions. And we will not leave you alone with the film even after production.
Packages & Individual Calculations – we offer packages like our own SNAP style, but as an experienced expert in the field of film producing we are always able to realize projects individually and uniquely.
Customer Satisfaction – our experience of more than 10 years helps us to prevent various problems long before they arise. Our customers thank us for that, and reward us with a satisfaction of 4.9 / 5.
SNAP – the mindnapped explainer video style
Explainers are commonly produced on short notice or in series. That often results in too little time for an individual design. That is why we have developed our own explainer video style “SNAP”. Its predefined design saves time and our customers know what their video will look like right from the start.
Snap’s main color palette is black and white, but is complemented by two (or more) highlight colors. The look is reminiscent of comics, without being too playful or childish. This means it can be used in a wide variety of fields and application areas. Snap is characterized by its clearly defined basic design. But story, CI colors and individual drawings make your Snap video unique.
How does the production work?
At the beginning we ask the classic questions: What is the target audience? What kind of content is to be explained? Where will the film be published? Only by understanding exactly what you want to achieve we can create your custom-tailored explainer video.
In order to be able to support you perfectly, our experienced team of authors will conduct a detailed preliminary discussion with you. Building on this, we work out the concept for your explainer video and propose a suitable implementation. The goal: based on the storytelling, the content is conveyed in a way that it will be remembered.
In the visual implementation, we take your design specifications into account, for example in form of a style guide or a corporate design. We can do that because our films are always made individually, specifically for you. No mass-produced video but finest customization.
The second step right after conception is therefore the illustration, using so-called style frames of individual scenes to start off. Only if these have been accepted by our client we begin to animate the explanatory film. Also the style of animation differs from one production to another.
After all animations are completed, we will add sound to them. To do this, you can choose a professional speaker from our speaker library to breathe life into the film. Not to forget, of course, the individual sound effects that can be used to accentuate the movements and contents of the film in a variety of playful ways.