Capture the advantages of your products in a video and reach customers directly.
► Sales ► Online retail ► Trade fairs ► Point of sale
Moving pictures are our passion. As a comprehensive specialist service provider, we at mindnapped create your product video. We rely on creative storytelling and innovative technology as well as the outstanding expertise that sets us apart as an experienced product video agency.
A product video should present your product or service in a compelling way. Especially online, customers rarely have the opportunity to experience a product in detail before they buy it. A product video gives them exactly that opportunity—it presents, advertises, and explains all at once.
Unlike a corporate film, for example, we focus entirely on a specific product or service in product videos, which we present in an interesting and informative way for your customers.
For us, this means working with you to highlight the most important features of your product. We are proud to produce films that are memorable for their uniqueness – and that is exactly what we want to achieve for your products in a product video production.
In a cinematic product video, actors or performers—who may also be your own employees—present a product. The scene is planned and defined in detail in advance using a creative script and storyboard. The result is a staged product presentation that is precisely tailored to the target group and their interests.
A documentary product video is produced without a fixed script or actors. A previously agreed treatment captures the most important visual content, but leaves room for spontaneous situations. The camera follows a predetermined application scenario. By combining this with an interview with the manufacturer or users, the video can also include a personal element.
In a product video, a presenter is an expert who explains and demonstrates the product to a group of interested parties. The focus here is particularly on interaction and communication. The expert’s specialist knowledge allows questions to be answered directly, and the viewer is strongly involved in the product film through direct address. Depending on the type of video, quiet, undisturbed rooms such as our video studio in Dusseldorf are ideal for presenting your products.
2D animations in product films can be used not only to present services, but also to visually highlight important aspects in filmed videos. By inserting illustrations, complex issues can be explained quickly and comprehensively. The form and implementation of 2D animations in product videos overlap significantly with animated explainer videos.
3D-Animationen können in unterschiedlichen Arten in ein Produktvideo eingebaut werden. Entweder als eine Kombination aus Filmaufnahmen und animierten Elementen oder als eine komplette 3D-animierte Situation. So wird das Produkt auf eine verständliche Art und Weise erklärt. Das kann besonders bei technischen Produkten eine Hilfe sein, um im Produktfilm die Funktionsweise von inneren Abläufen zu visualisieren.
The boundaries between the different types of product video design are fluid. Often, a hybrid of different elements is the best solution. For example, a product video with a presenter may also include 3D animation, or a scenic video may use a 2D animated product photo. An individual mix of different design elements allows you to create a target group-specific product video for your company. We are happy to advise you on this.
With the help of different formats, a product can be presented in a product film in a particularly emotional way, for example, or invite the viewer to learn more about how it is manufactured and thus also about the product’s characteristics.
As an expert in hairdressing supplies, HAARO offers a wide range of hair cutting scissors, shampoos, and accessories. In a series of product videos, we presented some of the products together with hairdresser Safet Skeric from “Oliver Schmidt Hairdesign.” These include the starter set from e-kwip, their men’s hairdressing scissors, and the shampoo range from AROMASE:
When you have your product film created by the product video agency mindnapped, the implementation of the product video takes place in three steps:
As an experienced agency for explainer videos, we have produced a large number of videos for digital products and product videos for service companies. Although animated explainer videos are not only suitable for product videos, they are often the best choice, especially if you want to market a product that cannot be seen or touched.
How a product video is presented is primarily a question of communicative focus. When creating the concept, we place great emphasis on interesting and inspired storytelling that presents your messages, products, and actors in a favorable light. You are involved in the process of developing the product video concept through various feedback loops.
As part of the shooting schedule, we set all dates for all phases of product film production. You can rely on our implementation expertise and know-how for the following steps, as we offer you a comprehensive service that covers all of the following points.
Individual & personal
Expertise Inhouse
Commitment & punctuality
Pre-Production
Production
Post-production
